The Hidden Treasures of Fashion is a blog curated by Lillian Fahey, Sunny Kaura and Lauren Machernis. The inspiration behind this blog is to explore and share the best unknown local Long Beach fashion boutiques and shops.

Tuesday, October 22, 2013

Prism Boutique: It's Simply Radiant


If you were looking for an awesome new boutique in Long Beach, look no further than through the inspired lens of Prism Boutique. This adorable little shop is the perfect place to find the best new designs for clothing as well as gorgeous jewelry.


Prism Boutique just launched for business this year, and although it is small, it has huge potential to be one of the best little fashion shops in Long Beach.


The owner, Dayna Mance hand selects everything that goes into the shop, and her impeccable taste helps curate a store that is a delight to shop at. Drawing from her former experience working as a manager at Anthropologie, Mance decided to create her own successful fashion business.


Be sure to check out all the gorgeous wares Prism Boutique has to offer. There are always new fashion boutiques being created, but if people don't go out and explore, they will miss out on these budding businesses.


Located on Termino Avenue in the Belmont Heights area of Long Beach, this shop has undeniable charm. They are open Monday through Sunday from 11am to 6:30 pm. They have a website at http://www.prismboutique.com/index.html and can also be found on instagram and Facebook, where you can purchase things without even having to go into the shop.


Photo Credit: Boutique owner and Lillian Fahey

Tuesday, October 15, 2013

Sway: Contemporary Designer Boutique


I was walking around on 2nd street last week and noticed the most stylish boutique in Belmont Shore, called “Sway.” As I walked in, I immediately noticed the beautiful architecture and the stunning industrial interior with recessed lighting and contemporary furniture. Think modern industrial loft in New York. After about 5 minutes of browsing, I realized that Sway is a specialty boutique that offers high end brand names with superior quality for men and women.

For guys, they have the biggest denim collection in long beach as they carry a wide variety of G-Star and Diesel denim. And guys please don’t worry about fit because they carry boot, relaxed, slim and skinny. Not only do they have great denim, but they can also find you a dressier outfit as the carry dress shirt, shoes, and well fitted blazers. I was really pleased with their men’s collection and ended up buying a dress shirt that was on sale and a pair of shoes.




After looking through guy’s apparel, I went over to the women’s section and noticed they had shoes, apparel, accessories, and the biggest collection of TOMS shoes. As I browsed the section, I noticed that everything thing was very unique and one of a kind. And what girl doesn’t want uniqueness, right? Everyone should shop here because they have an assortment of brands for men and women from Diesel, G.Star, Hugo Boss, TankFarm, Por La Victoire, Jeffrey Campbell, and Frye. When shopping please keep in mind that the prices are extremely high. 


Monday, October 7, 2013

Moss & Rock

Long Beach has it's fair share of style genres. We've got the hipsters, the Greek sorority/fraternity students, the pin-up look, amongst many others. But what are we missing?

The Rockers.

I just recently moved into the cutest little apartment on Broadway, and I also happen to be very close to small shops and bars. There was one boutique that stood out to me the most, called "Moss & Rock".


As I stepped inside, I was greeted by the sweetest, most happy 20-something year old woman. I would soon find out that she was the owner of "Moss & Rock", and that it also happened to be her birthday. Her name was Cat. Could she get any cooler? We got to talking as she helped me pick out a few items for myself. I purchased a black felt hat and some 60's inspired sunglasses. Think Penny Lane in Almost Famous.




As for the store itself, it was beautiful. Imagine stepping into an underground rock concert but instead of people, the venue is filled with trendy clothes. The color scheme was mostly all black, white, and brown. Art filled the walls, each piece sending some sort of funny or inspirational message to the viewer. In simpler terms, one needs to have a bold personality and style to shop here. "Moss & Rock" exudes confidence and a pinch of sexiness, while also offering a fun style for both men and women. I will definitely be buying clothes for my boyfriend here!



A few adjectives to describe "Moss & Rock":

Rugged
Tough
Fearless
Epic


Crop tops, long skirts, felt hats, belts, cross necklaces, chunky bracelets, sunglasses, and candles are just a handful of items that fill the shelves and racks of "Moss & Rock". Prices range $5-$100, so there's something for almost everyone. You won't find any bright or pastel colored clothing items here, for black remains to be the most prominent color. You might ask, what kind of person would shop here? Russel Brand definitely would. Every time I leave "Moss & Rock", I have the urge to stay up all night and dance on a rooftop. Shoppers beware: This boutique attempts to bring out your bad self.


Moss & Rock is located at 2752 East Broadway in Long Beach, CA. Cat opens the store at "11-ish" and closes at 7pm Monday-Sunday. Later this October, she plans on hosting a sale event that will include a rock band. I know I'll be there! Wanna know the meaning behind "Moss & Rock"? Cat's lifelong love of rock n' roll combined with her style inspiration, Kate Moss.

Happy Shopping!

This post was created by Lauren Machernis.
All photos taken by Lauren Machernis.


Tuesday, October 1, 2013

The Best Vintage Store on Long Beach's Retro Row


Long Beach has been become known for its quality vintage shopping, largely in part to 4th Street's charming Retro Row. Retro Row is composed of multiple vintage clothing, furniture and thrift stores, as well as restaurants and hair salons mixed in. While almost all of these stores are great, in my opinion, none of the stores compare to the size and quality of inretrospect. 

Located right in the heart of 4th Street's Retro row, this charming, yet well stocked vintage store can satisfy almost all of your vintage needs and desires. While some of the other stores on Retro Row focus on only one area, such as clothing or furniture, inretrospect delivers the whole vintage package.

Here you can find almost every vintage item you might ever need. They carry a large selection of vintage clothing for both men and women, that ranges across the eras. They also specialize in vintage decor, carrying quality furniture, house accessories, vintage electronics, glass and table ware, and miscellaneous knick knacks. If that wasn't enough, they also are in the music business, selling a number of records, as well as record players and speakers to play tunes on.

Head over to inretrospect and you'll be sure to walk away with something awesome and truly vintage!

inretrospect is located at 2122 East 4th Street, Long Beach, CA 90814. Their store hours are Monday-Thursday, Noon to 6pm, Friday-Saturday, 11am to 8pm, and on Sundays from 11am to 6pm. Their website is http://www.inretrospect.co/ .

Photo Credit: Lillian Fahey and inretrospect's website