Moss & Rock

Long Beach has it's fair share of style genres. We've got the hipsters, the Greek sorority/fraternity students, the pin-up look, amongst many others. But what are we missing?

The Rockers.

I just recently moved into the cutest little apartment on Broadway, and I also happen to be very close to small shops and bars. There was one boutique that stood out to me the most, called "Moss & Rock".

As I stepped inside, I was greeted by the sweetest, most happy 20-something year old woman. I would soon find out that she was the owner of "Moss & Rock", and that it also happened to be her birthday. Her name was Cat. Could she get any cooler? We got to talking as she helped me pick out a few items for myself. I purchased a black felt hat and some 60's inspired sunglasses. Think Penny Lane in Almost Famous.

As for the store itself, it was beautiful. Imagine stepping into an underground rock concert but instead of people, the venue is filled with trendy clothes. The color scheme was mostly all black, white, and brown. Art filled the walls, each piece sending some sort of funny or inspirational message to the viewer. In simpler terms, one needs to have a bold personality and style to shop here. "Moss & Rock" exudes confidence and a pinch of sexiness, while also offering a fun style for both men and women. I will definitely be buying clothes for my boyfriend here!

A few adjectives to describe "Moss & Rock":

Rugged

Tough

Fearless

Epic

Crop tops, long skirts, felt hats, belts, cross necklaces, chunky bracelets, sunglasses, and candles are just a handful of items that fill the shelves and racks of "Moss & Rock". Prices range $5-$100, so there's something for almost everyone. You won't find any bright or pastel colored clothing items here, for black remains to be the most prominent color. You might ask, what kind of person would shop here? Russel Brand definitely would. Every time I leave "Moss & Rock", I have the urge to stay up all night and dance on a rooftop. Shoppers beware: This boutique attempts to bring out your bad self.

Moss & Rock is located at 2752 East Broadway in Long Beach, CA. Cat opens the store at "11-ish" and closes at 7pm Monday-Sunday. Later this October, she plans on hosting a sale event that will include a rock band. I know I'll be there! Wanna know the meaning behind "Moss & Rock"? Cat's lifelong love of rock n' roll combined with her style inspiration, Kate Moss.

Happy Shopping!

This post was created by Lauren Machernis.

All photos taken by Lauren Machernis.